I have an element on a webpage that is below the fold, depending on the monitor and device you’re viewing the webpage.
I’m trying to calculate the number of users who did not view said element.
The formula I came up with is
( Watched Element => Element => Visibility Not in Viewport ) / ( Watched Element => Element )
My interpretation of this is, get the number of users who did not view the element while on the webpage, divided by number of watched element impressions?
Does this make sense? Thanks in advance!
@smallchonker! Thanks so much for reaching out! 😊
If you are looking for the number of users who didn't view an element, then the numerator of the formula you provided should be sufficient. ( Watched Element => Element => Visibility Not in Viewport )
If you wanted to express the number of users who didn't view the element as a percentage, then I'd suggest a denominator of "visited page/URL" for the page with the element. 😊
I hope this helps! Please let me know if you have any other questions!