Might I know the difference between Total Clicks and User Clicked please?
Hi Daniel, I believe the difference is the amount of UNIQUE users that clicks on the element (User Clicks) vs the amount of total occurrences that the element was clicked.
Hi
I hope
To add on to that, in heatmap couple of things which i take insights are as follows.
- Page views - It shows the total traffic on the page
- Median time on page - Shows 50% of your users spend how much time in the page
- Users - It shows unique user count
- Clicks - Total number of clicks by all users
Based on this, we calculate the following :
- Page Views/User
- Clicks/User
- Clicks/Page view
It get's more interesting when you change the click type to "Dead Clicks", "Error clicks", "Rage clicks". Then you can calculate the following metrics:
- % of (Dead or Error or Rage) clicks = Total (dead or error or rage) clicks/clicks
- (Dead or Error or Rage) clicks / Page Views
- and many more
Example : In the snippet below, it tells that, in the last 7 days our page had 141.3K page visit by total of 3.8K unique users and they had total of 3.8M clicks on the page.
Regards,
Sharf
Reply
Enter your username or e-mail address. We'll send you an e-mail with instructions to reset your password.